Access 401K dba Her Personal Finance Brochure Cover Page
CRD: 327545
Registered Adviser*: Eryn Schultz
5410 Evergreen St
Houston, TX 77081
March 19, 2024
2.0 Material Changes
Since Access 401ks last filing on August 14, 2023, the following material changes have been made:
-We have added a 7-week bootcamp to our services detailed in item 5.
-We have added businesses to types of clients in item 7.
-We have added mini courses to our financial education services in item 4 and 5.
This brochure provides information about the qualifications and business practices of Access 401K dba Her Personal Finance. If you have any questions about the contents of this brochure, please contact us at 713-851-4096 and Eryn@herpersonalfinance.com. The information in this brochure has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Access 401K is also is available on the SEC’s website at www.adviserinfo.sec.gov.
*Being a registered investment adviser does not imply a certain level of skill or training
- Table of Contents
Performance-Based Fees and Side-By-Side Management. 6
Methods of Analysis, Investment Strategies and Risk of Loss. 6
Other Financial Industry Activities and Affiliations. 8
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading. 8
Client Referrals and Other Compensation. 8
Requirements for State-Registered Advisers. 9
4a. HPF was formed in March 2017. Our mission is to help more high-earning women take charge of their financial futures through classes, financial education events, and one-on-one planning. We help individuals answer questions like how much cash to keep on hand, how to invest in and outside of their 401K, and how to quantify and prioritize financial goals.
HPF is owned and controlled by Eryn Schultz, its Chief Compliance Officer.
4b. HPF provides a financial educational program as well as financial planning and consulting services.
Financial Education:
The educational program is a virtual 7-week or 10-week live money bootcamp that covers the financial basics including spending, how much cash to keep on hand, retirement, investing, taxes, student loans, etc. This program includes a 30-minute one on one session with the instructor.
We also offer one off mini-courses on topics like saving for college or financially preparing for baby for an additional cost of $25-$99.
Financial Planning and Consulting Services:
In addition to financial education, we provide various financial planning and consulting services. Our services include reviewing financial goals, tax planning strategies, asset allocation, risk management, retirement planning, and other areas and objectives such as budgeting, education planning, cash flow planning, charitable planning, lines of credit analysis, insurance analysis, business financial planning, mortgage/debt analysis, and real estate analysis. Generally, such financial planning and consulting services will involve preparing a financial plan or rendering a financial consultation based on your financial goals and objectives. We will summarize our services to you in a written plan, which will typically include general recommendations for a course of action or specific actions to be taken by you. Implementation of the recommendations will be at your discretion.
Ongoing Financial Planning and Consulting Services
Upon completion of the client’s financial plan or consulting engagement, we will revisit all or some of the following areas of analysis: financial goals, tax planning strategies, asset allocation, risk management, retirement planning, and other areas and objectives such as budgeting, education planning, cash flow planning, charitable planning, lines of credit analysis, insurance analysis, business financial planning, mortgage/debt analysis, and real estate analysis. This plan will include access to all Her Personal Finance’s educational content.
We will meet with clients twice or year or more frequently based on need via scheduled meetings, calls, or follow-up emails to ensure that the initial recommendations in the financial plan or consulting engagement are implemented or to make adjustments to the Client’s financial plan and/or the Client’s objectives.
4c. HPF offers the same suite of services to all our clients; however, specific recommendations and their implementation are dependent upon the individual client’s current financial situation, such as income, net worth, and risk tolerance levels.
On a case-by-case basis, our clients can impose restrictions on investing in certain securities or types of securities in accordance with their values or beliefs. However, if the restrictions prevent us from properly servicing the client’s account, or if the restrictions would require us to deviate from our standard suite of services, we reserve the right to end the relationship.
We can request additional information and documentation, such as current investments, tax returns, insurance policies, and estate plans. We will discuss your investment objectives, needs, and goals, but you must inform us of any changes. Unless directed by you, we do not independently verify any information provided to us by you or your attorney, accountant, or other professionals.
4d. We do not currently offer a wrap-fee program.
4e. We do not manage or take custody of any client assets.
5a. The fees charged for financial planning services are negotiable and vary depending on the complexity of the process undertaken, the types of issues addressed, the scope of services provided, and the frequency with which the services are rendered. All fees are agreed upon before entering the Financial Planning and Consulting Agreement you sign.
The below ranges are the standard fee ranges that are typically charged.
| Financial Planning and Consulting Fee Schedule | |
| 10-week live money bootcamp | $750 |
| 7-week live money bootcamp | $549 |
| Fixed Fee | $4,000-$7,000 |
| Ongoing Annual Planning Fee | $4,800 |
| Hourly Fee | $500 per hour |
5b. Fees for the 10-week boot camp are billed in advance. Mass General Hospital employees will be eligible for a 2-hour add on to the base class with a discount of $250 or $750 for a 2-hour package. We also offer one off mini-courses on topics like saving for college or financially preparing for baby for an additional cost of $25-$99.
Financial planning and consulting fees are assessed on an hourly basis, as a one-time project fee, or as an annual fee payable monthly.
An estimate for total hours will be determined at the start of the relationship in order to determine whether hourly planning or a project-based plan is in the Client’s best interest. Hourly fees will have a 1-hour minimum and be invoiced in advance of the financial plan or the rendering of consulting services. For one-time projects, the Client agrees to pay the total fee upon signing the Financial Planning and Consulting Agreement. If the client would like to add additional time to this service after the plan is completed, it will be billed at the hourly rate payable in advance. For ongoing financial planning or consulting services, the Client agrees to pay an annual fee paid out monthly in advance, starting 30 days prior to the start of the engagement. We will not require a fee of $500 or more to be paid six months or more in advance. Financial planning and consulting fees are paid via check or by direct invoicing via an electronic payment processor. Clients will not be billed more than 6 months in advance.
5c. There are no transaction fees, brokerage costs, or commissions assessed by HPF.
5d. If a client pays in advance for a session and cancels within 48 hours of the time, they will have the option to reschedule within the next 60 days for a $75 fee. If the client cannot reschedule, 50% of the cost of the session will be refunded to them via check. If the client cancels more than 48 hours in advance, the full cost of the session will be returned to them.
5e. No advisor or supervised persons from HPF accepts compensation for the sale of securities or other investment products, including asset-based sales charges or service fees from the sale of mutual funds.
We do not charge performance-based fees or conduct side-by-side management.
We provide our investment advisory services to:
– Individuals
– Businesses
We do not have a minimum account size.
8a. HPF believes in helping your money grow over the long-term without taking on too much risk or paying too much in fees. Therefore, we use a low-fee, diversified, long-term investing strategy. When making investment decision, we first evaluate your current investment portfolio and how it aligns to your age, risk tolerance and goals. From here, we will make recommendations.
After reviewing your portfolio, we will make recommendations based upon Modern Portfolio Theory (MPT). MPT is a risk-averse theory that involves the construction of portfolios to maximize and optimize expected return based on a given level of market risk, emphasizing that risk is an inherent part of higher reward. According to the theory, it’s possible to construct an “efficient frontier” of optimal portfolios offering the maximum possible expected return for a given level of risk.
MPT tries to understand the market as a whole and measure market risk in an attempt to reduce the inherent risks of investing in the market. However, with every financial investment strategy, there is a risk of a loss of principal. Not every investment decision will be profitable, and there can be no guarantee of any level of performance.
8b. While investing in securities (i.e., stocks, bonds, etc.) always carries the risk that you can lose money, we use a strategy that invests in low-cost, diversified assets. Our goal is to not to beat the market but to ensure your money grows over a 5, 10, and 20-plus year period. We aim to ensure you have as comfortable a retirement as possible no matter how late or little you can save. Nevertheless, investments may rise or fall and there is no guarantee that your investments will gain in value or even that you will get your original investment back as a result of using our services.
8c. Investing involves different levels of risk that can result in loss of any profits and/or principal you have not realized. We manage your account in a manner consistent with your pre-determined risk tolerance and suitability profile. However, we cannot guarantee that our efforts will be successful. Investing in securities involves the risk of loss clients should be prepared to bear.
Investing involves the assumption of risk, including:
Financial Risk: which is the risk that the companies we recommend to you perform poorly, which affect the price of your investment.
Market Risk: which is the risk that the stock market will decline, decreasing the value of the securities we recommend to you with it.
Inflation Risk: which is the risk that the rate of price increases in the economy deteriorates the returns associated with the stock.
Political and Governmental Risk: which is the risk that the value of your investment will is affected by the introduction of new laws or regulations.
Interest Rate Risk: which is the risk that the value of the investments we recommend to you will fall if interest rates rise.
Call Risk: which is the risk that your investment will be called or purchased back from you when conditions are favorable to the bond issuer and unfavorable to you.
Default Risk: which is the risk that issuer is unable to pay the contractual interest or principal on the investment promptly or at all.
Manager Risk: which is the risk that an actively managed mutual fund’s investment adviser will fail to execute the fund’s stated investment strategy.
Industry Risk: which is the risk that a group of stocks in a single industry will decline in price due to adverse developments in that industry, decreasing the value of mutual funds that are significantly invested in that industry.
Alternative Investments Risk: which is the risk associated with investing in alternative investments that are speculative, not suitable for all clients, and are intended for experienced and sophisticated investors who are willing to bear the high economic risks of the investment. Investing in alternative investments include the following economic risks:
- loss of all or a substantial portion of the investment due to leveraging, short-selling, or other speculative investment practices
- lack of liquidity in that there a lack of a secondary market for the investment and none expected to develop;
- the volatility of returns;
- restrictions on transferring interests in the investment;
- potential lack of diversification and resulting in higher risk due to concentration of trading authority when a single adviser is utilized;
- absence of information regarding valuations and pricing;
- delays in tax reporting;
- less regulation and higher fees than mutual funds; and
- risks associated with the operations, personnel, and process of the manager funds investing in alternative investments.
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of our advisory business or the integrity of our management.
10a. None of the members of our firm are broker dealers or registered representatives of broker-dealers. None of the members of our firm have applications pending to register as a broker-dealer or a registered agent of a broker-dealer.
10b. None of the members of our firm or registered or have an application pending to register as a futures commission merchant, commodity pool operator, a commodity trading advisor, or an associated person of the foregoing entities
10c. We have no relationships or arrangements which would create a material conflict of interest for our clients.
10d. We do not recommend any other investment advisors. Nor do we receive any commissions.
HPF has developed a code of ethics that will apply to all of our supervised persons. We and our IARs must act in a fiduciary capacity when providing investment advisory services to you. As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material facts and to act solely in the best interest of each of our clients at all times. HPF has a fiduciary duty to all clients. This fiduciary duty is considered the core underlying principle of our code of ethics, which also covers our insider trading and personal securities transactions policies and procedures. We require all of our supervised persons to conduct business with the highest level of ethical standards and to comply with all federal and state securities laws at all times. Upon employment or affiliation and at least annually thereafter, all supervised persons will acknowledge that they have read, understand, and agree to comply with our Code of Ethics. Our Code of Ethics is available to clients and prospective clients upon request.
HPF does not provide investment advisory services, therefore does not recommend broker-dealers for client transactions. We do not receive soft dollar benefits from broker/dealers. We do not receive client referrals from broker/dealers. We do not manage or trade client accounts; therefore, we have not trade aggregation policy.
Financial plans created utilizing our ongoing financial planning services will be reviewed no less than annually by Eryn Schultz, CCO. Project-based financial planning clients are provided a one-time plan or consulting session and receive no additional reviews unless a new financial planning and consulting agreement is executed.
- Client Referrals and Other Compensation
- We receive no economic benefit for providing investment advice or other advisory services to our clients.
- We do not currently work with any solicitors to refer clients.
- Custody
We do not take custody of client funds in any situation.
We do not accept discretionary authority to manage securities on behalf of clients.
We will not have nor will we accept authority to vote client securities. Clients cannot contact us with questions about particular solicitations.
- Financial Information
- HPF does not require or solicit prepayment of more than $500 in fees per client.
- We do not have discretionary authority or custody of client funds or securities. We do not solicit pre-payment of more than $500 in fees per client more than six months in advance.
- Neither HPF nor any of its directors have been the subject of a bankruptcy petition any time in the last ten years.
- Requirements for State-Registered Advisers
- HPF currently is an owner-operated business run by Eryn Schultz.
- Please see the brochure supplement supplied as Part 2B.
- HPF has no performance-based fee compensation.
- No management person or advisor from HPF has an award or otherwise been found liable in an arbitration claim alleging damages in excess of $2,500, involving any of the following:
- An investment or an investment-related business activity
- Fraud, false statement(s), or omissions;
- Theft, embezzlement, or other wrongful taking of property;
- Bribery, forgery, counterfeiting or extortion; or
- Dishonest, unfair, or unethical practices.
- No management person or advisor from HPF has been found liable in a civil, self-regulatory organization, or administrative proceeding involving any of the following:
- An investment or an investment-related business activity
- Fraud, false statement(s), or omissions;
- Theft, embezzlement, or other wrongful taking of property;
- Bribery, forgery, counterfeiting or extortion; or
- Dishonest, unfair, or unethical practices.
- No member of our team has any relationship or arrangement with any issuer of securities.
- Cover Page: ADV Part 2B
Access 401K dba Her Personal Finance Brochure Supplement
CRD:6784519
Supervised Person*: Eryn Schultz
5410 Evergreen St
Houston, TX 77081
713-851-4096
March 19, 2024
This brochure supplement provides information about Eryn Schultz that supplements the Access 401K dba Her Personal Finance (HPF) brochure. You should have received a copy of that brochure. Please contact Eryn Schultz, CEO / COO, if you did not receive HPF’s brochure or if you have any questions about the contents of this supplement.
Additional information about Eryn Schultz is available on the SEC’s website at www.adviserinfo.sec.gov
*Being a registered investment adviser does not guarantee a certain level of skill or training
Educational Background and Business Experience
HPF is an LLC founded and solely owned by Eryn Schultz. She is the registered investment adviser[1] who manages the LLC’s day-to-day affairs and delivers advice. Eryn, born in 1986, received her undergraduate degree in International Political Economy at Georgetown University in May 2008, graduating Magna Cum Laude. She worked for five years from September 2009 to June 2013 as a strategy analyst & consultant at Accenture after which, she received her Master in Business Administration with distinction from Harvard Business School in May 2015. Upon graduating, she started in-store operations at HEB from July 2015 to September 2017. As a management trainee and Assistant Store Director at HEB Grocery Company, she saw first-hand the difficulty in navigating the sign up process for a large company’s 401K plan. She feels passionately about investing and saving for retirement easier and less intimidating for individuals so that everyone can have more financial security. In April 2017, while working for HEB she founded HPF and started her journey as a financial educator and founded Access 401k dba Her Personal Finance (HPF). From October 2017 to October 2020, Eryn worked as Senior Director of Business Analytics at Revolution Foods, a venture-backed healthy school food company. While at Revolution Foods, in March of 2019, Eryn started teaching personal finance classes and giving talks on financial topics like student loans and investing. In October 2020, Eryn left Revolution Foods and started teaching full time at HPF. In the summer of 2023, Eryn decided to add financial planning services to supplement her financial education classes. Eryn is now the CCO and provides financial planning services to her clients.
Professional Designations
Certified Financial Planner™, CFP®
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education, (2) stringent code of conduct and standards of practice, and (3) ethical requirements that govern professional engagements with clients. Currently, more than 71,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
- Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a bachelor’s degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
- Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real-world circumstances;
- Experience – Complete at least three years of full-time financial planning-related experience (or the equivalent, measured as 2,000 hours per year); and
- Ethics – Agree to be bound by the CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals. Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks:
- Continuing Education – Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of Eryn Schultz as an investment advisor. She has never been involved in a legal or disciplinary event including but not limited to:
A criminal or civil action in a domestic, foreign or military court of competent jurisdiction in which the supervised person:
Was convicted of, or pled guilty or nolo contendere (“no contest) to (a) any felony: (b) a misdemeanor that involved investments or an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, or extortion; or (c) a conspiracy to commit any of these offenses.
Is the subject of a pending criminal proceeding that involves an investment-related business, fraud, false statements or omissions, wrongful taking of property, bribery, perjury, forgery, counterfeiting, extortion, or conspiracy to commit any of these offenses;
Was found to have been involved in a violation of an investment-related statue or regulation; or
Was the subject of any order, judgement, or decree permanently or temporarily enjoining, or otherwise limiting, the supervised person from engaging in any investment-related activity, or from violating any investment-related statute, rule, or order. An administrative proceeding before the SEC, any other federal regulatory agency, any state regulatory agency, or any foreign financial regulatory authority in which the supervised person
- Was found to have caused an investment-related business to lose its authorization to do business; or
- Was found to have been involved in a violation of an investment-related statute or regulation and was subject of an order by the agency or authority
- Denying, suspending, or revoking the authorization of the supervised person to act in an investment-related business;
- Barring or suspending the supervised person’s association with an investment-related business;
- Otherwise significantly limiting the supervised person’s investment-related activities; or
- Imposing a civil money penalty of more than $2,500 on the supervised person
- A self-regulatory organization (SRO) proceeding in which the supervised person
- Was found to have caused an investment-related business to lose its authorization to do business; or
- Was found to have been involved in a violation of the SRO’s rules and was: (i) barred or suspended from membership or from association with other members, or was expelled from membership; (ii) otherwise significantly limited from investment-related activities; or (iii) fined more than $2,500.
- Any other hearing or formal adjudication in which a professional attainment, designation, or license of the supervised person was revoked or suspended because of a violation of rules relating to professional conduct. If the supervised person resigned (or otherwise relinquished the attainment, designation, or license) in anticipation of such a hearing or formal adjudication (and the adviser knows, or should have known, of such resignation or relinquishment), disclose the event.
Other Business Activities
- Eryn Schultz is not actively engaged in any investment-related business or occupation outside of HPF. She is not registered nor does she have an application pending to register as a futures commission merchant, commodity pool operator, a commodity trading advisor, or an associated person of any of the foregoing entities.
Eryn Schultz receives no commissions, bonuses or other compensation based on the sale of securities or other investment products, including as a broker-dealer or registered representative, and including distribution or service (“trail”) fees from the sale of mutual funds.
Other Business Activities
No one who is not a client provides an economic benefit to the advisor for providing advisory services.
Supervision
Eryn Schultz, Managing Member, and Chief Compliance Officer of HPF is responsible for supervising the investment advisory activities. Eryn Schultz monitors and reviews all forms of written communications that the investment adviser representatives provide to clients.
Requirements for State-Registered Advisers
- The advisor from HPF has never been involved in an award or otherwise been found liable in an arbitration claim alleging damages in excess of $2,500, involving any of the following:
-
- An investment or an investment-related business activity
- Fraud, false statement(s), or omissions;
- Theft, embezzlement, or other wrongful taking of property;
- Bribery, forgery, counterfeiting or extortion; or
- Dishonest, unfair, or unethical practices.
- The advisor from HPF has never been found liable in a civil, self-regulatory organization, or administrative proceeding involving any of the following:
- An investment or an investment-related business activity
- Fraud, false statement(s), or omissions;
- Theft, embezzlement, or other wrongful taking of property;
- Bribery, forgery, counterfeiting or extortion; or
- Dishonest, unfair, or unethical practices.
- The advisor has never been the subject of a bankruptcy petition.